ELEVER | Digital Performance Marketing Agency
Elever is a digital performance marketing local agency was founded in 2018. Elever are ready to take your brand closer to your audience in this fast, flexible and highly innovative digital world.
Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance. The metrics which come
Continue readingThere are fundamental problems with relying only on Domain Authority metrics
There are ways to leverage KonMari’s basic principles to improve SEO. But more importantly, what can she use to improve her own website’s organic performance? There is nothing like a
It’s been hard to ignore Instagram’s recent announcement that it will be banning fake likes and followers as it attempts to restore trust in the platform. And it’s hard to
Continue readingInstagram, Fake Likes and the Future of Influencer Marketing
The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their SEO strategies. Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO
Continue readingSupercharging your SEO with AI: Insights, automation and personalization
With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring are becoming antiquated,
Continue readingHas AI changed the SEO industry for better or worse?
It’s well established that an effective content marketing strategy is a critical component to SEO. Optimized content delivers your brand message and the value you provide directly to your core audience.
Continue reading5 Simple Steps to Creating Exceptional How-To Content
Google is introducing a way for publishers to markup livestreams with structured data. With a combination of livestream structured data and the new Indexing API, publishers can let Google know when a
Continue readingGoogle Introduces Structured Data for Livestreams
In order for Google and other search engines to index your pages, they need to know they exist and where. This is usually accomplished in one of two ways: The crawler